From Dance Moms to "Karma": The Evolution of JoJo Siwa

JoJo Siwa has been a fixture in pop culture for over a decade, transforming from a vibrant young dancer on Dance Moms into a bold and unapologetic artist. Her journey is a masterclass in branding and reinvention. As we trace her path from bows and glitter to her edgy "Karma" era, we’ll explore how her style has influenced beauty trends and how you can achieve her signature looks with premium products from Mimic Makeup. Our mission is to make top-tier beauty accessible to everyone, empowering you to express your own unique identity.

JoJo's Journey to Stardom

Many fans remember first seeing JoJo Siwa when she joined the cast of Dance Moms. Her energetic personality and standout performances quickly made her a memorable figure. But "when did JoJo Siwa become famous?" Her rise to mega-stardom truly began after she left the show, launching a multifaceted career as a singer, YouTuber, and entrepreneur. Songs like "Boomerang" became anthems for her young fanbase, and her merchandise, especially the iconic "JoJo bows," became a global phenomenon.

This early era was defined by bright colors, sparkles, and a message of positivity. Her product lines, from toys and apparel to bedding and accessories, reflected this brand. Fans were deeply invested, searching for everything from "jojo siwa toys" to "jojo siwa doll walmart." This connection built a loyal following that has watched her grow up in the public eye.

The "Karma" Era: A Bold New Look

More recently, JoJo Siwa has undergone a dramatic transformation, shedding her child-star image for a more mature and edgy persona. The release of her song "Karma" signaled this shift, introducing the world to her "bad girl era." This rebrand has been a hot topic, with "jojo siwa karma" and "karma jojo siwa" dominating search results. Her new aesthetic, seen on magazine covers for LadyGunn and Paper, is characterized by dark makeup, elaborate outfits, and a new hairstyle, often a "short hair" look that replaced her famous ponytail.

This change has led to a surge of interest, with people asking, "why did jojo siwa change?" Her bold fashion choices, including her "black outfit" and "rhinestone outfit" from music videos and award shows like the iHeartRadio Awards 2025, are all about making a statement. This new look relies on flawless skin and dramatic makeup to create its impact.

Creating a look that lasts requires a solid foundation. The e.l.f. Power Grip Primer is perfect for gripping makeup for all-day wear. For an added skincare benefit, the e.l.f. Power Grip Primer + 4% Niacinamide helps to even out skin tone while providing the same long-lasting hold.

Recreate JoJo's Look with Mimic Makeup

JoJo Siwa's evolution is a source of beauty inspiration. Whether you prefer her early sparkly style or her current edgy glam, Mimic Makeup has the products you need. We are committed to offering a curated selection of the world's best brands, with customer-first service and hassle-free refunds.

The Perfect Base

Every great makeup look starts with a flawless canvas. To achieve the airbrushed finish seen in JoJo's recent photoshoots, start with a high-performance foundation like the Charlotte Tilbury Airbrush Flawless Longwear Foundation. Pair it with a creamy concealer to brighten and perfect. The NARS Radiant Creamy Concealer is a go-to for its luminous, buildable coverage. For a lighter, breathable feel, the Hourglass® Vanish™ Airbrush Concealer offers a seamless finish.

To set it all in place, a finely-milled powder is essential. The Charlotte Tilbury Airbrush Flawless Finish Setting Powder minimizes pores and prevents shine without looking heavy. The Hourglass® Vanish Airbrush Pressed Powder provides a similar soft-focus effect.

Bold Color: Cheeks and Eyes

To bring dimension to the face, blush is a must. For a dewy, natural-looking flush, the NARS Afterglow Liquid Blush melts into the skin. The rhode Pocket Blush is another great cream option for a buildable pop of color. For a quick and easy application, the Pixi On-the-Glow Blush stick delivers a hydrating tint. A truly innovative option is the Milk Makeup Cooling Water Jelly Tint, which provides a sheer, long-lasting stain.

JoJo’s dramatic eye makeup requires a standout mascara. The Maybelline Lash Sensational Sky High® Mascara gives your lashes impressive length and volume to complete any eye look.

The Ultimate Lip Look

A perfect pout finishes any look. Lip oils are trending for their ability to deliver shine and hydration. The Summer Fridays Dream Lip Oil provides a beautiful, non-sticky gloss. For a touch of luxury, the Gisou Honey Infused Lip Oil nourishes lips deeply. To add some volume, the YSL Loveshine Plumping Lip Oil Gloss creates a fuller look.

If you prefer a balm, the rhode Peptide Lip Tint offers a sheer wash of color with skincare benefits. The Summer Fridays Lip Butter Balm is another favorite for its buttery texture. For a daily dose of moisture, the Pixi +Hydra Lip Treat is a simple, effective choice. And for intensive overnight repair, nothing beats the LANEIGE Lip Sleeping Mask EX – Berry.

The Person Behind the Persona

Beyond the stage and screen, JoJo’s personal life captivates fans. Her decision to come out as part of the LGBTQ+ community was a major moment, and questions like "who is jojo siwa dating?" and "is jojo siwa in a relationship?" often trend online. Her openness about her identity and relationships, including her past connection with Avery Cyrus and rumored romance with Chris Hughes, has made her an important voice for a generation.

This transparency extends to her emphasis on self-care. Healthy skin is crucial for any makeup lover. Protect your skin daily with a high-SPF sunscreen like the La Roche-Posay Anthelios Mineral Sunscreen SPF 50. To boost hydration and repair your skin barrier, the La Roche-Posay Hyalu B5 Serum – Hyaluronic Acid + Vitamin B5 is an excellent choice. For a brighter, more even complexion, incorporate the La Roche-Posay Vitamin C12 Serum – Pure Vitamin C + Salicylic Acid into your routine.

What's Next for JoJo Siwa?

So, what does JoJo Siwa do now? She continues to push boundaries. From competing on Dancing with the Stars and Special Forces to her evolving music career and business ventures, she remains a powerhouse. Her ability to constantly reinvent herself while staying true to her core values of authenticity and empowerment ensures she will remain a significant cultural figure for years to come.

At Mimic Makeup, we are here to support your own style evolution. With worldwide shipping and a commitment to authentic, accessible beauty, we provide the tools you need to create looks that are uniquely you.