Is Sol de Janeiro Bum Bum Cream Really As Good As Everyone Says?

I'll admit it: I was super skeptical the first time I saw that bright yellow tub of Sol de Janeiro Brazilian Bum Bum Cream everywhere. Instagram feeds, beauty YouTubers, even my group chat—everyone seemed obsessed. But is it just hype, or actually worth the money? After a little FOMO-fueled purchase and weeks of personal use, here's what I've honestly learned (with a few juicy details straight from the beauty community and real reviews).


What Even Is Bum Bum Cream, Anyway?

Let’s clear up the mystery: even though it’s called “Bum Bum” (pronounced “boom boom” in Brazil!), this creamy stuff isn’t just for your booty. It’s meant for your whole body—legs, arms, stomach, anywhere skin could use a little love. The promise? Buttery hydration, a delicious scent, and maybe even firmer skin.

The Cheirosa ’62 scent is like a vacation for your nose—think pistachio, almond, caramel, and vanilla. People either adore it or find it a bit much. I’m in the "sniff my own arm all day" camp—no shame.


Why Are People So Obsessed?

Honestly, I think it’s a mix of the scent, the texture, and the way your skin feels after. Sol de Janeiro packed this cream with guaraná (for caffeine-powered tightening), cupuaçu butter (hydration hero!), açaí oil (protects from the busy world), and brazil nut oil (for that glow). Is it magic? Not exactly, but my skin drinks it up and definitely feels softer.

And the community agrees. Skimming through Reddit and Sephora reviews, one thing pops up constantly: “It makes my skin so soft, and smell incredible.” Some say it’s the only body cream they’ll ever use again. Others admit they just love how fancy it feels.


Real Talk: Does It Actually Firm?

Let’s be real, no cream is going to give you a totally new butt. Some people swear their skin looks smoother and more even after using Bum Bum Cream for a few weeks, especially if they're massaging it in after a shower. Others? They've noticed the softening but say the firming effect is subtle or not really there. I haven’t seen a miracle, but I love the routine and how pampered my legs feel.


Must-Try Application Tips

  1. Grab a scoop (I go for a heaping tablespoon for legs!).
  2. Warm it in your hands and take a deep breath—the scent really explodes.
  3. Massage it into your skin in circles (makes it absorb better and feels like a mini spa moment).
  4. Use it after a shower for max glow.

I use it on my arms, thighs, and yes—even my bum. The best part? The scent lingers all day, making you feel like you’re wearing perfume.


Sizes, Sets, and Where to Score It

If you're new, try the mini first (adorable and perfect for travel). Fall in love? The big pot lasts forever. For gifts, the cute sets and gift boxes are ideal!

Want to shop? Get your Sol de Janeiro Brazilian Bum Bum Cream right here at Mimic Makeup—we ship worldwide, and always make sure you’re happy with your order.


Final Vibe Check

So, is Bum Bum Cream worth the hype? For me: yes! It’s my go-to beauty treat when I need a mood boost or soft skin. If you’re not a fan of strong scents, maybe grab a tiny size first or check out a dupe. If you’re all about self-care and want to feel a bit fancy every day, you need this in your routine.

Have you tried it? Drop your story (or your favorite dupe) in the comments below!