Spooky Season Made Simple: Makeup, Costumes & Skin Care

Best Halloween Makeup Ideas 2025 | Mimic Makeup

Halloween is almost here, and it’s the perfect chance to try bold makeup, creative costumes, and have a little fun. Whether you want a scary, glamorous, or playful look, the right products make all the difference.

At Mimic Makeup, we believe beauty should feel real, easy, and empowering. That’s why we’ve put together the best picks for your Halloween looks this year.


Halloween Makeup Magic

Makeup can instantly turn a plain outfit into a show-stopping costume. From a witch to a skeleton or even a cute cat, your creativity is endless. Just make sure your products are pigmented, long-lasting, and gentle on your skin.


Prep Your Base

Start with a strong base. Use e.l.f. Power Grip Primer to keep everything in place all night. For extra skincare benefits, e.l.f. Power Grip Primer + 4% Niacinamide helps even skin tone.

Next, cover and highlight with Hourglass® Vanish™ Airbrush Concealer. For a soft finish, set it with Hourglass® Vanish Airbrush Pressed Powder to avoid cakiness.


Costume Makeup Ideas

Vampire/Goth Glam: Bold lips with rhode peptide lip tint in Raspberry Jelly or Espresso. Smoky eyes using Huda Beauty Empowered Eyeshadow Palette and dramatic lashes with Benefit BADgal BANG! Mascara.

Cute Deer or Cat: Sculpt with Fenty Beauty Match Stix in Amber, draw whiskers with rhode peptide lip shape liners, and finish with rhode pocket blush in Piggy.

Pop Art Character: Add cartoon dots using Milk Makeup Cooling Water Jelly Tint in Burst or Chill.

Witch: Go glossy with Kiko Milano 3D Hydra Lip gloss, bold lashes from Benefit They’re Real! Magnet Mascara, and a magical flush with Hourglass® Unreal Liquid Blush in 'Scene'.

Scarecrow: Warm cheeks with Pixi On-the-Glow Blush in Juicy, stitched details with brown liner, and bright lips using Pixi +Hydra Lip Treat in Passion or Scarlet.


Easy Costume Ideas

You don’t need fancy outfits. Pair simple clothes with great makeup:

  • Men: Black outfit + skeleton, vampire, or zombie makeup.


  • Women: Little black dress + witch, cat, or vampire touches. For a ‘70s vibe, flared jeans with shimmery shadows and gloss.

  • Couples: Try Bonnie and Clyde, vampire & victim, or matching skeletons with coordinated makeup.


Skincare After Halloween

After the fun, your skin needs care. Always remove makeup completely, then rehydrate:


Get Ready to Glow

Halloween is about creativity and fun. With the right products, you can create any look you imagine. Mimic Makeup is here to help — and this year, enjoy 50% off all products plus free worldwide shipping.

Explore top picks from e.l.f Cosmetics, Fenty Beauty, rhode, Hourglass®, and more. Happy Halloween! 🎃