The Victoria's Secret Fashion Show, once a cultural touchstone of the late 90s and 2000s, made its grand return to the runway this week. But if you were expecting a simple rehash of the past—all bombshell waves and jewel-encrusted Fantasy Bras—think again. The 2025 show marked a pivotal moment for the lingerie giant, signaling a deliberate and dramatic shift away from its controversial past and toward a future that champions inclusivity and a broader definition of "sexy."
Gone are the days when the runway was a homogenous parade of ultra-slim "Angels." This year, Victoria's Secret embraced a diverse cast that reflects the world we actually live in. The show wasn't just a comeback; it was a statement.
A New Era of Inclusivity on the Runway
The show, live-streamed from New York City on October 15th, made its intentions clear from the very first look. Model Jasmine Tookes opened the show, nine months pregnant and glowing, her baby bump proudly displayed in a look that was both angelic and powerful.
This set the tone for a night that celebrated a wide spectrum of beauty. The lineup featured:
- Plus-size supermodels like Paloma Elsesser, Ashley Graham, and Yumi Nu, who have long advocated for body diversity in fashion.
- WNBA superstar Angel Reese, who made history as the first professional athlete to walk the Victoria's Secret runway. Reese, known for her confidence and unapologetic style, told CNN backstage, "I'm not going to shy away from looking like this, because I work my ass off for this body. Being sexy is just something that I love and always embrace."
- Transgender models like Alex Consani, who returned after making her debut in last year's show.
- A mix of familiar faces and newcomers, including supermodels Gigi and Bella Hadid, Emily Ratajkowski, and former "Angels" like Adriana Lima and Candice Swanepoel, alongside celebrity daughters Lila Moss (daughter of Kate Moss) and Iris Law (daughter of Jude Law).
This move is a direct response to years of criticism and declining sales. The brand, which once promoted a very narrow, unattainable beauty standard, is now actively working to reposition itself as a champion for all women.
Get the Look: Recreate the Runway's Best Beauty Moments
While the iconic angel wings were still present, the beauty looks felt fresh, modern, and achievable. The emphasis was on radiant skin, glossy lips, and eyes that commanded attention. Here’s how you can capture the essence of the 2025 Victoria's Secret Fashion Show.
The Angel Glow
The signature look was all about luminous, flawless-looking skin. Models appeared lit-from-within, with soft-focus finishes and strategic highlights.
- Primer is your best friend: Start with a gripping primer to ensure your makeup lasts. The e.l.f. Power Grip Primer creates a perfect canvas for foundation.
- Ace your base: For a finish that looks like a second skin, a luminous matte foundation is key. Try the Charlotte Tilbury Airbrush Flawless Longwear Foundation for a poreless, airbrushed look.
- Conceal and brighten: A creamy concealer can hide imperfections without looking heavy. The NARS Radiant Creamy Concealer is a cult favorite for its buildable coverage and natural finish.
- Set it and forget it: Lock in your look with a fine, lightweight powder. The Charlotte Tilbury Airbrush Flawless Finish Setting Powder blurs imperfections and controls shine without dulling your glow.
- Highlight with light: For that angelic radiance, a liquid or silky powder highlighter is a must. The Rare Beauty Positive Light Liquid Luminizer gives a dewy, ethereal glow that melts into the skin.
Blushed and Beautiful
Cheeks were flushed with natural, healthy-looking color, ranging from soft pinks to warm peaches.
- Liquid blush for a natural flush: Liquid and cream blushes were everywhere. The NARS Afterglow Liquid Blush provides a buildable wash of color that looks incredibly natural.
- Get the pinch: For a just-pinched, dewy look, the Rare Beauty Soft Pinch Liquid Blush delivers high-pigment color that lasts all day.
Unforgettable Eyes
Eyes were defined but not overdone. The focus was on long, fluttery lashes and subtly sculpted lids.
- Lashes for days: Achieve sky-high length and volume with a mascara that lifts and separates. The Maybelline Lash Sensational Sky High® Mascara is a viral favorite for a reason.
- Perfect your wing: A sharp, waterproof liquid eyeliner adds instant drama. The NYX Epic Ink Waterproof Liquid Eyeliner makes creating the perfect cat-eye effortless.
The Ultimate Glossy Lip
Matte lips are out, and high-shine, plump-looking lips are in. The models sported glossy pouts that looked hydrated and luscious.
- Lip oil love: Lip oils were the star of the show, providing moisture and shine. The Dior Addict Lip Glow Oil is a luxurious choice that enhances your natural lip color.
- Plump it up: For a fuller look, a plumping gloss is essential. The Dior Addict Lip Maximizer Plumping Gloss delivers shine and a subtle plumping effect.
- Butter-soft lips: Keep your lips hydrated with a nourishing balm. The Summer Fridays Lip Butter Balm offers sheer color and intense moisture.
The Victoria's Secret Fashion Show is back, but it's clear the brand is looking forward, not back. By embracing a more inclusive and relatable vision of beauty, it’s inviting everyone to feel like an Angel—no wings required.
